Your website is the representation of your business. It’s the place where people can learn about who you are and what you do and decide whether they want to use your services.
Without regular updates, your website can become inactive and outdated, creating a gap in your business so I’ve put together some simple website review tips to help you.
1. Time To Do Some House Cleaning
We all love to have a clean house so your website should also have a regular clean-out too. It’s good practice to go through your site page by page and clean up any outdated information.
If you are not sure where to start first, start with your menu navigation and make sure you only have the essential pages listed. If you have too many options in your menu, visitors will become quickly overwhelmed and not know where to start potentially losing a sale.
Secondly, check your whitespace. Most website owners feel they have to fill up the entire page with content and photos. Where in fact your site should be clean, and easy to scan.
2. Review and Update Your Core Pages
As your business grows and changes, so should your website. Go through your main pages and make any necessary updates and changes. This would include the following:
- Homepage
- About page
- Services
- Contact page
- Sales pages
- Opt in forms
Whether they need small changes, updating photos, or new content, all of these changes can make a big difference to your visitor’s experience.
3. Update Your SEO
Whilst you’re updating your website pages, it’s also a good time to review your SEO by adding keyword-rich content and metadata, by doing this you can boost website visibility and traffic.
By using the Yoast SEO plugin on your WordPress site this plugin will help you manage your SEO.
4. Homework for Future Product and Service Launches
Now is a great time to start preparing your website for upcoming product and service launches.
Final Thoughts
Hopefully, the above website review tips will help you perform regular reviews on your website as it’s a crucial part of your business. But sometimes, it can be hard to know where to start or what changes to make.
With regular reviews, you can ensure your website adapts and grows alongside your business. If you need assistance with reviewing your site, please book a time with me here.