When it comes to starting a business, a well-designed website can help shape your targeted audience’s impression and help your business generate leads while increasing your conversion rate. A website is also a direct reflection of your brand identity. It should thus be designed to reflect your business objective and initiatives.
Therefore, website design for small businesses should be prioritised, whether you are about to launch your company or looking to do a rebrand. On that note, today, we are going to be talking about the types of website design for small businesses to provide you with tips as to what you should consider for your brand and business. Let’s get started!
1. Startups
When creating a startup company website, one of the most important factors that new business owners need to factor into their website design is intuitive navigation. When you’re just starting, your audience will need to know everything about your initiative within minutes. Therefore, startup business owners will want to make their website as functional as possible so that people can easily navigate through the website while obtaining all the relevant information. Additionally, startups should also ensure their website design translates on any mobile device to view their content when they are on the go without sacrificing functionality.
2. Virtual Assistants
For virtual assistants, when it comes to web design, the main components you will want to focus on are ensuring that potential clients can quickly navigate to your experience page and your services page with all your prices listed. Again, the main goal for these types of website design for small businesses is to be more focused on the service you are providing rather than the website features. That being said, try choosing a contemporary design theme that pops. Although you do not want to take attention away from your business, you are provided with the flexibility of choosing something vibrant, yet professional. Also make sure you have an about page, in addition to a straightforward contact form where clients can reach you.
3. Coaches
On the other hand, if you are a life coach or motivational speaker, tailor your website experience around what you have accomplished in your career. The goal here is to be concise with the information you provide to your audience without getting overcrowded. Again, try using a minimalistic website design and feature some of your accomplishments such as published books, interviews, public speaking events, or links to your coaching lessons on the homepage of your site to draw in the audience right away. Your potential clients should want to feel inspired to work with you even after a couple of minutes on your website.
4. Photography
Lastly, on our list is photography. If there is one thing that all photography websites have in common, it is their minimalist website designs (typically white or black), with very minimal content throughout the site besides their photos and their pricing. Of course, this makes sense; the purpose of photography is to speak for itself and draw the audience’s attention. Be sure to display your projects, and the types of styles and compositions of photography you are able to shoot to create more understanding with users.
Final Thoughts
Although the purpose of each of the websites listed above differs, the underlying components remain the same. When it comes to website design for small businesses, you want to balance functionality, high-quality content, and navigational controls, so your audience can digest the purpose of your website and business with ease. If you have any more questions about website design for small businesses, click here to send me a message – I’d love to hear from you!